2008 CEO Conference

The CEO's Challenge: Leading the Company, Shaping Society
On February 25, 2008, 40 CEOs from many of the world’s largest companies convened for CECP’s annual event to discuss “The CEO's Challenge: Leading the Company, Shaping Society.” Report highlights include:
  • Seize the Opportunity. Learn how companies view philanthropy not as an obligation but as a source for competitive advantage to attract and retain talent and ensure positive long-term market performance.
  • Be Authentic. Philanthropic efforts perceived as recognition-seeking can backfire. To counteract such criticism, companies must continue an open dialogue with critics and create transparent communication platforms that are consonant with a company’s culture.
  • Go International. Not all community initiatives that work at home will translate abroad, and domestic nonprofit relationships need to be sustained. However, as businesses place greater emphasis on global strategies, companies continue to develop international giving programs. Learn from international NGO leaders and empower local employees to provide input.
  • Incorporate a Business Mindset. CEOs who set high business standards are doing themselves and their nonprofit partners a service. Adapting business management techniques to corporate philanthropy helps giving programs withstand scrutiny while maximizing community impact. 

Download the report » (PDF)


 
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