Presented to Irene Rosenfeld, Chairman and CEO
Fighting hunger, malnutrition, and promoting healthy lifestyles around the world are top priorities for Kraft Foods and its Foundation. Kraft Foods has championed the fight against hunger for more than 30 years, and in every decade delivered new innovations and reached new markets. Their most recent multi-year effort invested $180 million in cash and food to fight hunger.
Fighting Hunger in the US
CECP presents the Chairman’s Award to Kraft Foods for its Fighting Hunger in the US program, which addresses hunger, malnutrition, and healthy lifestyles around the world.
Chairman and CEO Irene Rosenfeld embraced the program at every level, including the strategic focus, business alignment, and plan to engage a range of audiences. Internally, she unveiled community involvement plans with employees in company-wide town hall meetings and personally rallied 26,000 of them to volunteer alongside her in the company’s annual global week of service, Delicious Difference Week.
Through strategic partnerships with organizations such as Feeding America, The Food Trust, The Food Research Action Center (FRAC), and the World Food Program, Kraft Foods taps their community knowledge to develop innovative solutions. Kraft Foods invested in the early development of food banks as a founding corporate partner of Feeding America. Infusing cash and much needed product donations ensured early success.
Kraft Foods helped non-profits recover surplus produce—fresh foods largely missing from diets of families, and their investments led to innovations that established fresh foods as the number one category distributed by food banks and pantries. Kraft Foods has also been instrumental in addressing “food deserts” by teaming up with Feeding America to introduce refrigerated mobile pantries - “farmers’-markets-on-wheels”. And in 2011, Kraft Foods rallied consumers to help give away 25 million meals in the largest cause marketing initiative in company history.
To maximize results, programs include a range of core metrics designed to track progress against the overall goal of expanding food access. To date, Kraft Foods has delivered more than 1 billion servings of food, invested more than 1 billion dollars globally, and employees have volunteered more than a half a million hours.