CEO Panel: Rebuilding Economic Stability by Bridging Business and Social Demands
Chairman and CEO, salesforce.com, inc.
Chairman and CEO, Revolution LLC
Co-Founder, America Online
Chairman, The Case Foundation
Chairman, Ogilvy & Mather Worldwide
National Correspondent, The New York Times (Moderator)
- While economic circumstances are forcing changes in the approach to corporate philanthropy, many leaders are seeking new opportunities to find alliances with nonprofit organizations – collaboratively developing symbiotic goals to address social problems.
- The definition of corporate philanthropy has changed. The most enlightened companies embrace the concept of moving beyond check writing and embedding philanthropy into what the company stands for. The public cares about whether or not the company is a good corporate citizen – and they impute good and bad into every company they come in contact with.
- Companies overestimate what they can do in a year, but underestimate what they can do in 10 years. Long-term planning and goal-setting can enhance the impact of your community investments. There are four key ingredients a company needs to sustain long-term authenticity: trust, alignment, contribution, transparency.