Workshop: Sharpening the Profession
>Vice President, Corporate Citizenship, GE
President, GE Foundation
- There is a need to take into account societal needs in formulating business strategy. Companies that proactively manage risks can turn them into opportunities and create enormous value for both their business and their communities. Companies with a narrow view of society will be on the defensive.
- The overall keys to an effective philanthropy practice are: to choose simple priorities; to build an outstanding team with company DNA and business skills; and to connect to executives by talking strategy, relevance, and impact.
- Sharpen your focus and your programs and bring more than a check book. The focus should be an issue with which your company and its employees identify.