2011 Summit Summary Report and Presentations

Envisioning Business at its Best

June 1-2, 2011, New York City

The 2011 CECP Summit challenged a lineup of leading thinkers and practitioners with the theme Envisioning Business at its Best. With this Summit Summary Report, the Committee shares the highlights from this important conversation.

Download 2011 Summit Summary Report »

CECP is pleased to share the following presentations and takeaways from the 2011 Corporate Philanthropy Summit:

Sharing Cutting-Edge Research The release of original publications on key issues central to strategic decision-making is a hallmark of the CECP Summit.

David Abood AccentureDavid Abood
Managing Director
Sustainability Services North America, Accenture

View the PowerPoint presentation » (PDF)
Download the report »

A core aspect of CECP’s mission is to connect its membership to tools and frameworks that will help them thrive in the fast-evolving field of corporate community involvement. To support that goal, CECP teamed with Accenture to co-author the report “Business at its Best: Driving Sustainable Value Creation.” David Abood provided a preview of the findings at the Summit.

The presentation covered five implementation imperatives designed to help companies drive Sustainable Value Creation, a core business strategy focused on addressing fundamental societal issues by identifying new, scalable sources of competitive advantage that generate measurable profit and community benefit.

Engaging with Cross-Sector LeadersCECP is honored to feature top figures from the government and nonprofit sectors as a centerpiece of the Summit agenda.

tony miller

Anthony Wilder Miller (June 1 Keynote)
Deputy Secretary and Chief Operating Officer, U.S. Department of Education

Anthony Miller, deputy secretary and chief operating officer at the U.S. Department of Education, shared his agenda for significant, systemic change to address the education crisis in the United States. To deliver a globally-competitive, 21st century workforce, Miller called on the business community to help scale proven ideas and to invest in innovation, leadership, and capacity-building.

Miller shared three near-term opportunities for the business community:
  • Encourage 50% of states to adopt legislation that enables them to undertake proven reforms that stress student achievement.
  • Support 50% of your company’s workforce in becoming informed consumers of education, for the sake of their children and their own professional development.
  • Set a goal that at least 50% of contributions to education will support evidence-based programs.

Sharing a Vision for the FutureThe most influential thought leaders share their latest research and ideas at the Summit.


Stuart Lloyd Hart (June 2 Keynote)
Professor of Management and Organizations, Samuel Curtis Johnson Graduate School of Management, Cornell University 

View the PowerPoint presentation » (PDF)

One of the world’s top authorities on the implications of sustainable development for business strategy, Professor Stuart Hart drew on the latest edition of his book Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World’s Most Difficult Problems as well as his pathbreaking article “The Fortune at the Bottom of the Pyramid,” written in collaboration with C.K. Prahalad, to discuss both why and how companies can move “beyond greening” toward transformational, strategic change.

  • Consumption has surpassed the capability of the planet to sustain it; improvements in eco-efficiency are eclipsed by the growth rate of the population.
  • The challenge is: How do we converge clean technology and the population at the base of the pyramid so that growth occurs sustainably?
  • Companies must take a “co-creative” approach when designing business models for the base of the pyramid that leave the ultimate value proposition open, rather than adapting developed- world products and distribution models for them.
  • We must think of the population at the base of the pyramid as partners and not just consumers, suppliers, or producers.
  • Philanthropy can be used as a tool to test and incubate ideas that, when proven successful, can be commercially scaled.

Leading the Field in Standards and MeasurementCECP provides Summit attendees with the industry’s first look at how trends in cash and non-cash giving are evolving.


Alison Rose
Manager, Standards and Measurement

View the PowerPoint presentation » (PDF)
View the press release on 2010 trends »

At each Summit, Alison Rose, CECP’s Manager of Standards and Measurement, delivers the industry’s first comprehensive look at emerging trends in corporate philanthropy using CECP’s proprietary Corporate Giving Standard database. The survey on 2010 contributions included 184 companies, 63 among the Fortune 100, combining to report a total of more than $15 billion in cash and product giving.

This presentation provided a sneak preview of the 2011 Edition of CECP’s flagship data publication, “Giving in Numbers," to be released in October.


  • 53% of companies gave more in 2010 than in 2007, before the economic crisis set in.
  • The split between those increasing and decreasing giving was dramatic: giving went up by 25% or more for a quarter of companies from 2007 to 2010, while 21% of companies reduced contributions by 25% or more in the same time period.
  • Aggregate total giving in 2010 surpassed 2009 levels by almost 18%, driven primarily by the Health Care industry, and supported by increases from the Consumer Staples, Financials, Industrials, and IT sectors.

Launching an International Valuation StandardCECP is committed to creating actionable standards that allow companies to record and benchmark their contributions.


Erin Scanlon
Partner, Technology, Media & Telecommunications
Deloitte LLP

View the PowerPoint presentation » (PDF)

Currently, no global definition of a charitable organization exists, confounding corporate philanthropy measurement across countries. To close this gap, CECP, with the assistance of professionals from Deloitte and its network of international member firms, is developing a framework to serve as the accepted measurement standard for valuing and benchmarking corporate contributions across cultural contexts.

Erin Scanlon, Partner, Deloitte LLP, provided a preview of the findings from an in-depth analysis of tax and financial reporting practices in 17 countries with high concentrations of Global Fortune 500 countries.

  • A subset of activities is considered charitable across all jurisdictions, such as prevention or relief of poverty and environmental protection.
  • Some activities are not universally classified as charitable, such as sports organizations, hospitals, and religious institutions.
  • 76% of jurisdictions consider direct financial support from a charitable organization to a political party or election campaign to be a disqualifying event.
  • 29% of the countries studied reported significant tax law changes in the past 10 years.



Array ( [format] => html [Itemid] => 872 [option] => com_content [view] => article [id] => 1094 [layout] => default )