CECP empowers corporations to be a force for good in society


As a founding partner and endorser of #GivingTuesday, CECP is excited about the continued growth and impact of this global movement. CECP’s vision for #GivingTuesday is for corporations to join as partners in even larger numbers to share the important investments they are making in communities all over the world, each day of the year.

Share Your Story

  • Communicate new corporate community investments and initiatives on the day.
  • Create a CEO led communications initiative to showcase the great work you have done over this past year and the importance these efforts have to the leadership in your company.

Galvanize Your Employees

  • Plan an employee volunteering activity for #GivingTuesday on November 28, 2017
  • Amplify your corporate matching program by doubling or tripling the normal matching amounts for the day.
  • Engage employees in your corporate giving with a vote on options for community investment priorities in 2016

Engage Consumers

  • Match the giving from any customers participating with in-store activations such as product donation programs and at-the-till donation schemes.
  • Print #GivingTuesday content on your customer receipts and drive traffic to your company initiatives and the movement with website links.

Results from the #GivingTuesday 2016 celebration include:

  • More than 160 large companies signed on as corporate partners.
  • A nearly 50% increase in participation over #GivingTuesday 2015 by CECP-affiliated companies.

Initiatives by CECP-affiliated companies include:

  • Visa Inc. supported the American Red Cross by making #GivingTuesday donations go further when using Visa Checkout. Visa donated $15 for every American Red Cross donation made using Visa Checkout, up to $250,000.
  • Samsung Electronics America, Inc.participated in #GivingTuesday by encouraging employees across the United States to take advantage of their corporate matching gift program SamsungGives and sharing with employees how the $2.1 million gift made on their behalf to Children’s Health Fund, Wounded Warrior Project, and American Red Cross has helped those in need.
  • J.C. Penney Company, Inc. invited children from local Boys & Girls Clubs of America from across the country to participate in special shopping experiences to select gifts for their families and will also be making a $50,000 donation to Boys & Girls Clubs of America and a $50,000 donation to the USO.


It all counts. Companies are doing what is meaningful to them and their employees.

Please let us know how your company will participate in #GivingTuesday 2017 or if you need assistance planning your celebration.

Watch the recording from the webinar on 9/25 with 92Y, Blackbaud, and eBay to learn more.


CECP partnership is by invitation only and limited to multibillion-dollar for-profit companies. While CECP does not offer formal partnership (renewed on a yearly basis) for small to mid-size companies, or non-corporate institutions (e.g., academic, nonprofit, government), our latest research, event summaries, and benchmarking reports are all available, free of charge, on our website.

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