Developed by CECP, in association with The Conference Board, Giving in Numbers: 2015 Edition is based on data from 271 companies, including 62 of the largest 100 companies in the Fortune 500. The sum of contributions across all respondents of the recent survey on 2014 contributions totaled more than $18.5 billion in cash and in-kind giving. This report not only presents a profile of corporate philanthropy and employee engagement in 2014, but also includes a Trends Summary that highlights the prominent features of corporate societal investment. This is the tenth annual report on trends in corporate giving. CECP is grateful to Newman's Own Foundation, PwC, and The Travelers Companies, Inc. for their support in making Giving in Numbers possible.
Are you looking to learn more about the global expansion of corporate community engagement? Download Giving Around the Globe: 2015 Edition.
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Fast facts for 2014:
- Giving in Numbers includes data from 271 of the world's largest companies, including 67 Fortune 100 corporations.
- Participating companies had median revenues of $16 billion and median pre-tax profits of $2 billion.
- Giving grew for 56% of companies between 2012 and 2014, and it increased by more than 10% for 42% of companies.
- 85% of companies are measuring and tracking the societal outcomes and/or impacts of their investments and starting to use to the data to inform their core programs.
- Pro Bono and nonprofit board leadership were the fastest growing volunteer programs.
- For the second straight year, Education (K-12 and Higher Education) was the most popular funding area for the average company (29%) in 2014, slightly ahead of Health and Social Services (25%).
- Among companies making international contributions in 2013, the average company gave 21% of its total giving budget to recipients outside its headquarters country.
- 59% of companies provided paid-release time volunteer programs in 2014, up from 54% in 2012.
- 51% of companies provided pro bono service programs in 2014, up from 40% in 2012.
Report sections include:
- Trends Summary: Companies that measured outcomes and/or impact of their work reported an 18% jump in giving
- Context: The State of the Industry; The business case for giving is aligned with research on purpose-driven, long-term performance
- Core Business Connection: Education is the most popular cause area across all companies; The voulunteer program company-wide day of service is voted the most successful volunteer program; Companies typically allocate 21% of total giving to international recipients
- Results : Pursuit of Return on Investment; A majority of companies are measuring social results and this number is on the rise.
Download the report for additional tools and analyses, including:
- Tools for Benchmarking
- Trends in Action: Disaster Relief, Volunteer Participation
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