Giving in Numbers: 2008 Edition

Based on corporate contributions data from 155 leading companies, including 69 of the Fortune 100, this edition of Giving in Numbers features a comprehensive study of 2007 corporate giving. Report highlights include:

  • Increase in Total Giving. Despite the mixed economic climate, corporate giving was decidedly higher in 2007 than in 2006; median total giving climbed from $24.67 to $26.05 million based on matched-set data; giving as a percentage of pre-tax profit increased from 0.93% to 0.96%; and 66% of companies gave more in 2007 than in 2006.
  • Explaining the Changes. Reasons for increased giving include continued strong profits, greater emphasis on philanthropy by senior management, and improved contributions tracking. Companies that decreased giving cited the softening economy, corporate spin-offs, the conclusion of multi-year grant programs, and a drop in disaster-relief funding.
  • The Role of the Economy. Since not all companies with increased profit gave more, and the majority of companies with decreased profit increased their corporate contributions, this suggests that a company’s financial performance is just one of many factors influencing corporate giving.
  • The Fortune 100: Surge in Total Giving. Among the matched set of 56 Fortune 100 companies participating in the 2006 and 2007 surveys, 57% of companies showed an increase in pre-tax profit. Despite this, total giving among the Fortune 100 was stronger in 2007, median total giving grew from $45.7 to $49.6 million, and 71% of Fortune 100 companies gave more in 2007 than in 2006.

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