CECP's CEO Daryl Brewster, Executive Director Margaret Coady, other CECP staff, members of CECP's Board of Directors, and other industry thought leaders provide timely insight into trends and developments on the role of business in society.
February 26, 2014-- Who do you call for advice when your company wants to start giving in India, South Africa, or any other new market? Did you think about CECP? If not, you should. People think of CECP as having a finger on the pulse of trends among leading CSR professionals, drawing from its robust data collection and daily interaction with companies. But also infused in that expertise is a growing global perspective and insights from on-the-ground experience in economies where companies’ revenues are growing, and where corporate giving will soon follow. That on-the-ground experience has recently grown in two key markets:
Korean Competitive Advantage
CECP presented at the CSR Summit organized by the Republic of Korea’s Minister of Foreign Affairs in December 2013. It was a whirlwind visit, but there were many learnings from CECP’s time in Korea with our host Korea Productivity Center (KPC).
February 3, 2014-- As corporate leaders, we have a responsibility to represent all of our stakeholders in the most enlightened way possible. This means meaningfully promoting the interests of our employees, customers, consumers, and communities, as well as the needs of our shareholders. It is not an easy job. But it is an important one. We have an obligation to lead our organizations in the most holistic way we can. One of the most effective ways to develop an enlightened perspective is to learn from others. CECP’s Board of Boards CEO Roundtable offers a unique opportunity for learning and growth. I just learned that Forbes has recognized the event as one of the Top 15 Conferences for Meeting Influencers and Innovators, alongside World Economic Forum and Clinton Global Initiative. That was no surprise to me; the forum on establishing a higher ambition at the CEO level for our companies, built around a “doing well by doing good” mindset, is a powerful proposition.
Here are five reasons that I find the Board of Boards CEO Roundtable experience so valuable:
Senior Vice President
January 8, 2014--Integrated Reporting—the combination of financial and non-financial performance in a single report—is based on the principle that any organization can maximize value by serving the interest of all stakeholders and should not be limited to financial return only. Recent studies show that 80 percent of an organizations value is ‘hidden’ in non-financial assets not showing up in traditional financial reports.
[Source: Bob Willard – the Sustainability Advantage]
Integrated Reporting requires an integrated business strategy that creates value by balancing short-term gains with long-term strategy and investment.
Courtney Murphy, Carmen Perez, Michael Stroik and Alison Vultaggio
CECP's Strategic Engagement and Measurement Teams
December 23, 2013--As we look towards 2014, CECP predicts what the New Year will bring, based on insights from our conversations in 2013 with more than 200 decision-makers in corporate citizenship and philanthropy from CECP’s community of leading companies. Here are five of our predictions:
1. CSR considered a business imperative – With support from leading CEOs, the role of corporate citizenship will continue to be elevated with re-organizations at many companies, to align reporting structures for these functions more closely with core business strategy.
Manager, Research and Analytics
December 10, 2013--Imagine if your company had to double its giving. By next year.
Considering median total corporate giving in 2012 was one percent of pre-tax profit, the majority of companies are not so far from feeling this pressure if their governments enacted a law along these lines. While August 2013 was a quiet month in the U.S., nine and a half time zones away, the Indian corporate sector was abuzz when the 2013 Companies Act passed. It mandated companies allocate two percent of profits to Corporate Social Responsibility (CSR) if they are of a certain size (three thresholds are specified, one is revenue of above US$150 million or INR 10,000 million). Current expectations are the requirement will take effect in fiscal year 2014-2015.
Are Indian companies ready for this?
Head of Communications and Marketing
November 28, 2013--Why not kick off the holidays in the same way retail stores take part in Black Friday and Cyber Monday, with a day devoted to giving? #GivingTuesday will be celebrating its second year on Tuesday, December 3, following Thanksgiving. Created as a national day of giving, #GivingTuesday encourages partners to create and commit to a project for #GivingTuesday and spread the word about the power of giving throughout their networks.
Striving for greatness! In 2012, #GivingTuesday recognized more than 2,500 philanthropic acts across all 50 states. These included collective efforts of #GivingTuesday partners, donors, and advocates that helped fuel a marked increase in charitable giving on #GivingTuesday 2012. Last year more than 10 million dollars were recorded by Blackbaud--a 53 percent increase when compared to the previous Tuesdays following Thanksgiving, and a 46 percent increase in online donations was reported by DonorPerfect, including an average gift increase of 25 percent. Word of #GivingTuesday spread to more than 50 million people, resulting in milestone trending on Twitter that day. This year #GT will continue to strive for greater numbers and looks to its partners to use this day of celebration to communicate how they are helping their communities and inspire others.
Chair, CECP; Founder and CEO, ConantLeadership;
Former President and CEO, Campbell Soup Company;
Chair, Avon Products Company
November 4, 2014--The October 26, 2013 article, Goldman Sachs, Buying Redemption, was a reminder that corporate societal engagement is changing quickly, yet public perception has not yet caught up. Current, and effective, incarnations of corporate-community investment include projects to solve some of society’s toughest challenges that are benefiting communities and the companies investing in them. It is this duality that makes the projects sustainable, and what encourages the application of talent, innovative ideas, and diverse resources of the corporate sector to pressing community needs.
While tackling challenges such as illiteracy, water scarcity, or workforce development, societal investment brings companies into new markets, fills an R&D pipeline, creates sustainable supply chains, builds a future workforce, mitigates risk, engages employees, and builds positive brand reputation, and because of this, companies will keep investing in societal issues. We can’t blame companies for doing too much of this; we should celebrate it.
Pro Bono Week: An analysis of trends in pro bono service
Manager, Research and Analytics
October 21, 2013--Why pro bono? Nonprofit organizations all over the world receive free access to professional services that typically cost thousands of dollars. Corporate employees use their skills to help causes they care about. Businesses create volunteer experiences that can influence the retention and recruitment of high-performing employees and job candidates. CECP, in association with The Conference Board, recently released its annual report on corporate societal investments, Giving in Numbers: 2013 Edition, which found that for 2012, among all survey respondents, 36 companies reported a median value of $340,750 worth of pro bono support during the year.
Despite a slow economic recovery, the majority of companies gave more overall in 2012 than in 2007, the year before the start of the global recession. Throughout the recession, companies increasingly sought to use their non-cash resources, such as product or professional volunteer services, to support community partners in new ways.
Manager, Research and Analytics
October 1, 2013--CECP, where Fortune 500 companies turn to achieve societal progress and sustainable business performance, recently released its annual Giving in Numbers – 2013 Edition. We analyze in that report how corporate giving evolved during the global recession of 2008 and 2009; despite a slow economic recovery, we found that the majority of companies are already giving more than before the recession. Eleven of 14 California-based companies participating in the longitudinal study increased giving from 2007 to 2012.
There are three core trends we recognized in this global analysis: Companies are striving for 1) deeper impact, 2) greater use of non-cash resources, and 3) more meaningful employee engagement. But what does that all mean to you? In this article, I take you behind the numbers to assess takeaways for each trend from a variety of perspectives.
Manager, Strategic Engagement
October 3, 2013--With summer vacations behind us and a slight chill in the air, the time is ripe to roll up our sleeves and approach the challenges ahead of us with a clear mind and unencumbered ambitions. For corporate leaders focused on addressing pressing community issues related to their business such as workforce readiness, education, obesity, poverty, and many others, this means catching up on the latest trends and promising models for achieving impact.
CECP’s 2013 Edition of the Giving in Numbers report, released in September in association with The Conference Board, provides a snapshot of corporate giving in 2012. Most encouraging to CECP was the finding that 59% of companies gave more in 2012 than in 2007, the year before the global recession set in. Also, non-cash donations, which can include pro-bono service or donation of products, has risen by 10% or more each year since 2008, and paid-release-time volunteer programs were offered by 70% of companies in 2012, compared with just 53% before the recession.