CECP Insights

CECP's CEO Daryl Brewster, other CECP staff, members of CECP's Board of Directors, and other industry thought leaders provide timely insight into trends and developments on the role of business in society.

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Barb Short
Director, Strategic Engagement, CECP

November 4--Congratulations! You’ve earned a senior role in your company’s societal engagement function. You’ve been tapped for your leadership and your ability to collaborate, influence, inspire, and creatively and resiliently navigate the unique complexities of your organization to drive business and social impact. Well done.

Now, bolster up! Grab that espresso and protect your exercise regimen – or whatever it is that fuels and grounds you – because the passion, entrepreneurial spirit, and resilience that landed you this role are essential to driving progress in this area of your company.

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Jinny Jeong
Evaluation and Data Insights Associate, CECP

October 30--This week marks 2015 Pro Bono Week (#PWB15), a global campaign to celebrate Pro Bono Services and programs.

As business professionals and corporations around the globe draw in the inspiration to strengthen their pro bono programs, earlier this week, CECP released our newly updated Pro Bono Valuation Guide (our two page document to help companies answer 'What is Pro Bono' and 'How Is Pro Bono Valued'?).

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André Solórzano
Manager, Data Insights, CECP

 October 26--It’s Pro bono week!  A growing way companies go deeper in what they deliver through employee engagement programs is Pro Bono Service, which CECP has been tracking since 2008.

More companies across different industries are recognizing the value of Pro Bono Services provided by their employees to support nonprofit organizations. It is becoming less of a niche for lawyers, accountants, or financiers.

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André Solórzano
Manager, Data Insights, CECP

 August 21--At the 10th anniversary of Hurricane Katrina, CECP looks back at how disaster relief response has changed among companies. We found that overall, the data show that aggregate giving from corporations for disaster relief has declined over the last five years. A deeper look into the data and additional resources shows that it’s a complex story. 

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Daryl Brewster


July 15, 2015--Frank Bruni (The Sunny Side of Greed, 7/1/15) has identified an essential truth of modern commerce. As we move from the industrial age to the information age, the instant, transparent dynamics of commercial life have spawned a different generation of businesses, a sea change if you will. They are growing cultures infused with purpose, which is demanded by customers, employees, and increasingly investors.

On education, corporate executives from GE and IBM have led a charge to build a tailored workforce to meet today’s innovation needs.

In the food and beverage industry, The Coca-Cola Company and PepsiCo have recalculated their economic interest by pursuing calorie reductions to help reduce obesity; CVS Health did the same when it abandoned tobacco sales.

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Daryl Brewster

May 14, 2015--In response to “Philanthropy Starts After Profits Are Tallied”(New York Times, May 12, 2015), the notion that companies must choose between philanthropy and the welfare of their stakeholders presents a false dichotomy.

Leading CEOs have realized that they can align mission and market. Coca Cola and PepsiCo have campaigned against their own (short-term, though not long-term) economic interest by pursuing calorie reductions to help reduce obesity; CVS arguably did the same when it abandoned tobacco sales.

In a time of heightened societal and economic challenges, corporate community engagement can advance both social and commercial interests. We’re better off encouraging companies to do more promises better returns than hectoring with tired old arguments.

Leading companies are paying close attention to “how the money was made”. Customers, investors, and employees are requiring such transparency because they want to understand the values of the companies.

And it yields growth. While tackling challenges such as illiteracy, water scarcity, or workforce development, societal investment is a line to new markets, R&D, sustainable supply chains, engaging employees, and positive brand reputation.

Financial success is not a sin that needs to be ameliorated. It is precisely the scope and scale of today’s largest companies that holds the most promise for solving society’s toughest challenges.


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Richard Edelman 

President and CEO, Edelman

February 24, 2015-- I have just read the second annual Giving Around the Globe report from CECP (I am a board member), a coalition of 150 global CEOs who are a force for good, on giving patterns of companies based in North America, Europe, Asia, Africa and Latin America. Here are some of the most interesting findings:

 1. North American companies are most likely to give to recipients in the UK, Mexico, China, Brazil and India. Giving by North American-based companies increased substantially to the Philippines in the wake of Typhoon Haiyan and to China after the earthquake in Sichuan province.

By Alison Vultaggio, Michael Stroik, Courtney Murphy, and Carmen Perez
Members of CECP's Strategic Engagement and Measurement Teams

December 16, 2014--This year CECP engaged in more than 1,000 individual conversations with the world’s leading CEOs and companies, analyzed nearly 300 corporate giving surveys, and published key reports on corporate societal engagement. These insightful connections have uniquely positioned CECP to capture and share some of the most exciting trends of 2014:

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Eileen Howard Boone

Senior Vice President of Corporate Social Responsibility & Philanthropy, CVS Health; President of the CVS Health Foundation

November 10, 2014--One of the keys to successful corporate social responsibility should be a strong connection to an organization’s mission or purpose. Purpose coupled with strong alignment to business priorities can deliver an impactful platform that supports both long-term growth and social change. At CVS Health, our programs and initiatives are deeply rooted in our purpose of helping people on their path to better health, and it serves as a decision filter for all that we do.

In fact, everything from initiatives in our retail pharmacies to our philanthropic programming, directly relates back to this purpose. We’ve worked to develop a corporate social responsibility platform that allows us to be strategic with our giving, helps engage our colleagues, and aligns our charitable support with our business priorities and our company’s purpose.

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Co-Founder and Partner, McChrystal Group
Former Commander of U.S. Forces Afghanistan

October 28, 2014--Our country would benefit tremendously if all young people served their country – not just in the military, but in all kinds of service. The challenges faced by our nation, and the obvious deterioration of many of the institutions and opportunities that have historically helped buttress citizenship, make this idea more important than ever. It’s a bit about helping with good causes – but it’s very much about helping develop the next generations of Americans.

This ideal has become the Franklin Project at the Aspen Institute, an initiative that seeks to build upon the strong foundation of national service in America to make a year of full-time national service – a service year – a common opportunity, cultural expectation and new civic rite of passage in America. It’s been amazing to see so many leaders, from all sectors and both sides of the aisle, rally around the idea. We’re lucky to count everyone from Madeline Albright to Condoleezza Rice and Tom Brokaw to Mel Martinez, as members of our leadership council

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