How Companies can Bring Crowds to their Causes
Principal, Cause Solutions
Blogger, Realized Worth
June 12, 2012--I consider myself fairly sophisticated in the adoption of social media, but when I hear people talk about “the” new app, my mind goes to charts like this, reminding me that I’m not quite as savvy as I thought.
The 2012 Corporate Philanthropy Summit, held last week in New York by the Committee Encouraging Corporate Philanthropy (CECP), convened a panel on how companies can use social media to do more, reach more, and be more when it comes to their philanthropy programs. Led by the Case Foundation’s Michael Smith, the panel reminded me of a few important lessons when seeking to leverage the power of social media programs:
Doing Well by Doing Good
The Case Foundation
Guest Contributor, CECP Blog