Committee Encouraging Corporate Philanthropy
August 12, 2011 -- To paraphrase the remarks of Professor Stuart Hart, author of Capitalism at the Crossroads, in his keynote address at CECP’s 2011 Corporate Philanthropy Summit: you know an idea has caught fire when buzzwords for it proliferate. With that in mind, our ears perked up at the observation by Tim McClimon, President of the American Express Foundation, in his CSR Now! blog that a new crop of buzzwords has emerged to describe the win-win opportunity waiting for companies and communities at the intersection of business interests and societal need.
Tim notes, correctly, that CECP has added to the dense thicket of terminology with the introduction of the term “Sustainable Value Creation” (published first in our 2010 report “Shaping the Future: Solving Social Problems through Business Strategy” based on research by McKinsey & Company, which we followed-up on this summer with “Business at its Best: Driving Sustainable Value Creation” co-authored with Accenture).So, in the context of a landscape buzzing with confusing terms, what do we think is exciting about “Sustainable Value Creation”? And why did we write two reports about it?