Giving in Numbers: 2014 Edition

Trends in Corporate Community Engagement 

Developed by CECP, in association with The Conference Board, Giving in Numbers: 2014 Edition is based on data from 261 companies, including 62 of the largest 100 companies in the Fortune 500. The sum of contributions across all respondents of the recent survey on 2013 contributions totaled more than $25 billion in cash and in-kind giving. This report not only presents a profile of corporate philanthropy and employee engagement in 2013, but also pinpoints how corporate community engagement is evolving and becoming more focused following the end of the Great Recession. This is the tenth annual report on trends in corporate giving. CECP is grateful to Newman's Own Foundation, PricewaterhouseCoopers LLP, and The Travelers Companies, Inc. for their support in making Giving in Numbers possible.  

Are you looking to learn more about the global expansion of corporate community engagement? Download Giving Around the Globe: 2014 Edition.

Download the full report, Giving in Numbers: 2014 Edition » (PDF)

View a Profile of Corporate Giving in 2013 » (PDF) 

View the Companies Building Business and Community Impact Infographic »

View the 2014 CECP Summit presentation (video) and powerpoint »

Read the press release » (PDF)

Fast facts for 2013:

  • Giving in Numbers includes data from 261 of the world's largest companies, including 62 Fortune 100 corporations.
  • Participating companies had median revenues of $16 billion and median pre-tax profits of $1.95 billion.
  • Giving grew for 64% of companies between 2010 and 2013, and it increased by more than 10% for 52% of companies.
  • 76% of companies are measuring and tracking the societal outcomes and/or impacts of their investments and starting to use to the data to inform their core programs.
  • Community & Economic Development was the fastest growing program area, with total contributions increasing 34% from 2010 to 2013.
  • For the second straight year, Education (K-12 and Higher Education) was the most popular funding area for the average company (28%) in 2013, slightly ahead of Health and Social Services (27%).
  • Among companies making international contributions in 2013, the average company gave 22% of its total giving budget to recipients outside its headquarters country.
  • 59% of companies provided paid-release time volunteer programs in 2013, up from 51% in 2010.
  • 50% of companies provided pro bono service programs in 2013, up from 34% in 2010.

Report sections include:

  • Corporate Giving Trends in Context: Consumer Confidence and Business Performance, Giving at the Company Level, Trends in Cash and Non-Cash Giving, Reasons for Giving Increases and Decreases, Trends Among America’s Largest Companies, Predictions for 2014 Giving Levels
  • Grant Portfolio Breakdown: Mix of Funding Types, Giving by Program Area, International Giving
  • Employee and Stakeholder Engagement: Employee Volunteerism, Pro Bono Service, Matching Gifts, Philanthropic Leverage
  • Administration Practices and Program Costs: Corporate Foundations, Budget Oversight, Staffing Trends, Management/Program Costs, Program Evaluation, Program Evaluation Case Studies

Download the report for additional tools and analyses, including:

  • Tools for Benchmarking
  • 2013 Data Snapshots: Financials and Pharmaceuticals
  • Company Case Studies on Program Evaluation: GSK and Verizon Communications Inc.

Questions? Comments? Let us know what you think! 

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Learn more:
Read about the history of the Giving in Numbers Survey »
Interested in participating? Learn how to get involved »

 

 
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