Giving Officer Quick Tips - Page 2
Page 2 of 11Making the Business Case
- Do not try to achieve all possible business objectives of corporate philanthropy. Instead, review your company’s business plan, employee needs, global locations, and target markets, and develop your business case accordingly.
- Develop two documents that can be distributed internally and make the case for business philanthropy — one tailored specifically to senior management and the other for staff. Recognize the distinction between internal and external business objectives, which may be relevant to different parties.
- Look to develop programs or partnerships that achieve multiple business objectives. For example, group volunteer initiatives can have employee benefits (professional development, team building, retention), internal and external communication opportunities, and brand recognition/awareness benefits. Funding career-track scholarship programs achieves similarly multiple benefits.
- Communicate internally how your company’s business will be impacted by challenges that have a “social” or “community” component (e.g., lack of education, global warming, etc.) to help make the case within your company for corporate philanthropy.
- Determine which business units at your company have the best chance of assisting, and tailor the business relevance of your corporate philanthropy accordingly. If your business case involves human resources, you may want to look at employee impact and how your focus area choices will impact other departments; if it involves marketing, look at what social causes your customers are most interested in and what fits with company branding goals and its product/industry.
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