As Managing Director, Corporate Leadership, Barb Short oversees CECP’s key functional area with responsibilities for strategy development & operational planning, relationship management, staff mentorship and development, and helping to shape and advance key strategic initiatives. Barb leads the high-impact Corporate Leadership team that serves as a trusted resource for the 200+ Fortune 500 companies that comprise the CECP corporate force for good. This team connects senior corporate societal engagement professionals with relevant best practices, partners, and peers in such areas as the business case for corporate sustainability, strategic alignment and business integration, shared value, collective impact, strategic philanthropy, employee engagement, and public reporting, among others. Barb is responsible for driving the dialogue on emerging trends and shared practical insights among CECP companies; for representing CECP’s expertise as speaker and spokesperson; and for overseeing CECP’s renowned annual Summit and key, smaller gatherings designed to curate, translate and communicate the critical information needed by senior CSR and giving executives.
Barb came to CECP from her role as Quest Diagnostics’ Director, Global Inclusion and Corporate Social Responsibility and President of the Quest Diagnostics Foundation, where she leveraged CECP resources to steward the company’s CSR strategy and business integration under new CEO leadership. Prior to her eight years with Quest, Barb drove reputation and communications work in fast-paced agency and corporate communications roles, led the publicity arm of discourse-shifting Duke University Press, and directed Public Affairs for corporate inclusion leader Catalyst. Barb helped form and sits on the strategic advisory team of the Chief Executive Council for Madison, and has served on the American Cancer Society National Corporate Impact Steering Committee and the Centers for Disease Control and Prevention (CDC) Million Hearts multi-stakeholder national and local pilot advisory panels. Locally, Barb is a Board Director of the Madison Area YMCA and a Commissioner on the Downtown Development Commission of Madison, New Jersey. Barb’s B.A. in English is from Skidmore College and her M.A. in Speech and Theater is from Montclair State University. Barb is founder and owner of Short Stories Community Book Hub in Madison, New Jersey, and Steering Committee leader of the Madison Storytellers Festival.