Reimagining Value Through Volunteerism
Over the past year and a half, volunteering has taken on new meaning. Its value has been stretched, renewed, and redefined. From community partners to business objectives, what’s become evident over these last 18 months is a deeper need for collaboration, clear communication, and relevant, achieva...
How Annual Social Value Can Improve ESG Reporting Transparency
2020 has changed everything. The globe has faced unprecedented challenges–health, climate, inequality, –and the call to the business sector to play its part grows ever louder. As Richard Edelman, founder of the leading PR firm Edelman has said, “The events of this past year reinforced ...
Investing in Society’s Corporate Purpose
Investing in Society is the authoritative source to assess the corporate sector’s progress toward being increasingly purpose and stakeholder driven. CECP’s assessment combines rigorous analysis with research, trends, and cases from the ESG landscape, examined through the lens of CECP’s engagem...
Brazil in the Pandemic: Learning from Corporate Social Investment and Shared Governance
Brazil and the world were deeply challenged by the COVID-19 pandemic. Last year, Brazil had faced an unprecedented sanitary global crisis that widened the social and economic gap, which presented unique opportunities for innovation. The urgency and gravity of the situation motivated all secto...
When and How to Speak Up: How Companies Can Communicate their Corporate Purpose
Few of today’s CEOs earned their jobs because they were socially responsible and spoke out on hot topics. Yet now more than ever, key stakeholders want to know where companies and CEOs stand on critical social issues. Speaking out is a 21st-century requirement for the leaders of major companies. C...
Winter is Coming. Is Your CEO Prepared?
Last week, I spoke on a NIRI Webinar, Leveraging the Power of Retail Investors: Your Company’s Invested Ambassadors. During the conversation, my fellow panelists and I delved into the challenges and opportunities faced by Investor Relations Officers (IROs) seeking to engage with this critical ...
Be a Problem-Solver: On a Journey of Diversity, Equity, and Inclusion
Ask yourself: how are you contributing to solving today’s problem? It could be something small, specific to just today, or conceptual and large with a longer time frame. While the answer may sometimes be elusive, CECP is proud to have been a trusted advisor to leading companies for over two decade...
The Future of Corporate Foundations Accelerate Community: A Report from CECP’s First Meeting
In CECP’s 2019 Giving in Numbers survey, roughly 80% of companies reported having a corporate foundation, and of those companies, the average number of foundations a company operated was 3. It is clear that companies view having their own corporate foundations as a fundamental component to their c...
How CEOs Talk About the Long-Term
When presenting to investors, CEOs need to go deeper than just telling a good marketing story. Institutional investors want to hear more from CEOs about how they are positioning their company to succeed in the long-term. CEOs need to demonstrate that the company’s leadership understands how long-t...
Following the Business Roundtable Statement
Chief Executives for Corporate Purpose (CECP) congratulates the companies that took a bold step to sign on to the Businesses Roundtable (BRT) statement. We are proud of the progress CECP companies have made since our founding 20 years ago and see the statement as the next step in advancing business ...
7 questions every CEO should be able to answer
This article first appeared on The World Economic Forum. Companies are being asked by both investors and customers to better articulate their plans for making a profit and doing so in a way that doesn’t damage the planet. These demands are taking on new urgency as the impl...
The New Normal: The Fourth Industrial Revolution’s Demand for Perpetual Learning
With the pace of technological disruption faster than ever, a new approach to life-long learning is needed. The world is changing. The Fourth Industrial Revolution is here, and it is having an impact on everything, including the future of work. A significant evolution of the labour market is forecas...
CECP’s Global Exchange at the CRO Global Summit in Shanghai
Three years ago, CECP came together with its partner organizations around the world and established the Global Exchange as an opportunity to expand corporate impact and develop a shared voice on how companies are a force for good around the world. The spark for these partnerships came about because ...
Nine Signs You Need to Refresh Your Social Impact Approach
By Carol Cone, CEO, Carol Cone ON PURPOSE Few companies of any size would let marketing or operations coast for a year or two without strategic review. A lack of regular planning is an equally big risk when it comes to social impact initiatives. And, considering brands with a high se...
Corporate Purpose is the Tie that Binds: CECP’s Annual Trends Report
Leading companies are laser-focused on corporate purpose. They explore what their purpose is and how it translates to their people and community and bring that purpose to life through intentional practices and strategies. They use a human-centered lens for all business operations because it helps th...
Five Reasons to Prioritize Sustainability in Your Brand Playbook
Increasingly consumers are becoming more sophisticated in their ability to discern between true commitment to sustainability and action taken just for show. And they’re not afraid to call out that authenticity–or lack of it–on social media, in conversations with friends, or in any othe...
Small Decision = Big Impact
Each day Facebook, Instagram, Twitter, and media venues are bombarded with the idea of social impact and yet many do not understand the true meaning behind the movement. The business dictionary defines social impact as the effect of an activity on the social fabric of a community and well-being of i...
Calling on the Private Sector to Solve the Next Great Health Crisis of Our Time – Global Safe Surgery
The rural hospital where Endalew gave birth benefited from programs run by Safe Surgery 2020, an initiative funded in part by the GE Foundation. Image credit: Jhpiego/Karen Kamauski. The global health world periodically has rude awakenings that expose vulnerabilities in countries’ preparedness to ...
Launching Investing in Society, a Sector-Wide Insights Collection
Companies issue an annual report every year but where can you find information about the corporate sector as a whole? Sure, indices can tell you lots about stock price, market cap, and EBITDA. In this modern age, expectations of companies go much further beyond financial performance. CECP is thrille...
Response to WSJ’s “Short-Termism is Harming the US Economy”
In “Short-Termism is Harming the US Economy,” Jamie Dimon and Warren Buffett argue that executives who target quarterly, short-term results often do so at the sacrifice of long-term strategy and results. This, in turn, harms the sustainable success of companies and the economy as a whole. We agr...
Sign up for the E-Community
Exclusive Content Login
CECP-affiliated companies are invited to acccess exclusive web content including benchmarking data for participating copanies, trends and insights one pagers, full conference content, newsletters, and more. Sign in for your exclusive resources.
Forget your password?
Enter your username below. Instructions to reset your password will be sent to the email address associated with your MyCECP account.
Check your inbox
We have sent an email to the account associated with MyCECP.co with your password. If you didn’t receive the email, please click re-send