Communicators & the Rising Importance of Corporate Activism

Societal discord is at an all-time high and it’s impacting how global businesses manage their reputation, recruit employees, and improve company culture. Media has become increasingly biased, information is less trustworthy, and opinions have intensified.   This year, Gallup fo...

Celebrate our People and Communities with Pro Bono

The pandemic has arguably been the broadest disrupter in recent memory, shifting our thinking about our deep-seated values and priorities. Many of us have reevaluated how we spend our time, and the meaning of work in our lives. As we continue to shape our new normal, we ask ourselves, “Why am I do...

A Conversation with Coupa’s CEO: Instilling Purpose and ESG Strategy into the Supply Chain

A conversation with Daryl Brewster, CEO, CECP, and Rob Bernshteyn, CEO & Chairman, Coupa Software Daryl: Rob, thanks for taking the time to talk with us. You’ve served as Chairman & CEO of Coupa Software since early 2009. You’ve seen a shift, especially in the last few years, in how comp...

Lift Our Voices

Organizations are working hard to retain employees in today’s competitive job market and create healthy cultures that foster productivity. In our view, the most important element is to ensure that toxicity has no place in the workplace. Today, 30 percent of men and 40 percent of women say preventi...

Leaning on Purpose During Times of Crisis

Months of warfare have taken a devastating toll on the people of Ukraine, and the impact of war on their health system has left hospitals damaged and outpatient clinics destroyed. As the country’s citizens require access to essential health services more than ever, it has become exceedingly diffic...

PMI’s Updated Statement of Purpose Goes Beyond a Smoke-Free Future

While Philip Morris International (PMI) is widely known as a cigarette company, in 2016 we announced our bold, new purpose: to deliver a smoke-free future. By focusing our resources on developing, scientifically substantiating, and responsibly commercializing smoke-free products that are less harmfu...

Reimagining Value Through Volunteerism

Over the past year and a half, volunteering has taken on new meaning. Its value has been stretched, renewed, and redefined. From community partners to business objectives, what’s become evident over these last 18 months is a deeper need for collaboration, clear communication, and relevant, achieva...

Investing in Society’s Corporate Purpose

Investing in Society is the authoritative source to assess the corporate sector’s progress toward being increasingly purpose and stakeholder driven. CECP’s assessment combines rigorous analysis with research, trends, and cases from the ESG landscape, examined through the lens of CECP’s engagem...

Looking Ahead to the 2020 Elections

On September 29th, CECP sent a Pulse Survey to our companies asking if they would be providing support around casting ballots for the general election in November. We are proud to report that 75% of companies have pledged support to employees for voting, such as providing time off. Yet the...

Winter is Coming. Is Your CEO Prepared?

Last week, I spoke on a NIRI Webinar, Leveraging the Power of Retail Investors: Your Company’s Invested Ambassadors. During the conversation, my fellow panelists and I delved into the challenges and opportunities faced by Investor Relations Officers (IROs) seeking to engage with this critical ...

CECP’s 2020 Look Ahead

As companies settle in this world of “corporate purpose”, 2020 will focus on what those purpose statements mean—moving from words to action. Strength will be in solutions, not rhetoric. Stakeholders will be the golden thread of corporate purpose, requiring companies to understand what matters ...

Favorable Winds for Corporate Purpose During UN General Assembly Week

With the recent Business Roundtable statement and the Financial Times’ series on expanding corporate purpose beyond short-term shareholder value, there was plenty of momentum going into United Nations (UN) General Assembly and Climate Week. Several events and discussions addressed the private sect...

7 questions every CEO should be able to answer

This article first appeared on The World Economic Forum.  Companies are being asked by both investors and customers to better articulate their plans for making a profit and doing so in a way that doesn’t damage the planet. These demands are taking on new urgency as the impl...

CECP Reflection: Rebecca Henderson – Purpose & Performance

  One of the most interesting sessions at CECP’s recent Summit was the session on Purpose and Performance delivered by Rebecca Henderson who teaches a class called “Reimagining Capitalism: Business & the Big Problems” at the Harvard Business School among her many other credentials. Sh...

Corporate Purpose is the Tie that Binds: CECP’s Annual Trends Report

Leading companies are laser-focused on corporate purpose. They explore what their purpose is and how it translates to their people and community and bring that purpose to life through intentional practices and strategies. They use a human-centered lens for all business operations because it helps th...

Hurricane Michael highlighted the growing diversity of corporate responses to natural disasters

Arriving on the heels of Hurricane Florence, Hurricane Michael proved again that companies are making significant commitments to relief and recovery efforts in the wake of natural disasters. Our round-up of Hurricane Florence corporate response efforts covered some innovative ways that companies are...

Small Decision = Big Impact

Each day Facebook, Instagram, Twitter, and media venues are bombarded with the idea of social impact and yet many do not understand the true meaning behind the movement. The business dictionary defines social impact as the effect of an activity on the social fabric of a community and well-being of i...

The swoosh heard ‘round the world

Taking a knee made Nike stand up. As brand activism becomes commonplace – even expected – it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters. Enter Nike and Colin Kaepernick, with a contentious new campaign and profound tagline: “Believe i...

You Didn’t Learn This in Business School

Few of today’s CEOs earned their job because they were socially responsible and spoke out on hot topics. Yet key stakeholders increasingly want to know where companies and CEOs stand on critical social issues. It might be argued that speaking out is becoming a 21st-century requirement for the ...

I’ve Seen the Future, & It’s Higher-Tech-Part 2

Post 2 of 2 related to CES 2017. Post 1. Companies at the Consumer Electronics Show (CES) 2017 demonstrated how lots of industries are shifting from providing a product or service to providing an experience which fulfills a need or solves a problem. Living sustainably is increasingly the collective ...

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