Strength in Solutions Summit Breakout Series—Corporate Purpose Gut Check
Purpose has become increasingly accepted as a business imperative, and is deeply woven into how we define a company’s commitments, success, and leadership. While having a strong purpose statement is essential, the more challenging piece is translating those values into action and ensuring that key stakeholders understand, and believe, how purpose drives our work. How do we know if we’re leaning into purpose? What does excellence look like? Join this session to hear insights from communications experts on understanding and assessing purpose, and to connect with peers on how to evaluate and evolve our commitments and communications related to corporate purpose.
Moderator: Sara Adams, Senior Director, Communications and Marketing, CECP
Panelists: Kate Cusick, CMO, Porter Novelli
Derrick Feldman, Managing Director, InfluenceSG
Noah Keteyian, Senior Vice President, WE