As a founding partner and endorser of #GivingTuesday, CECP is excited about the continued growth and impact of this global movement. CECP’s vision for #GivingTuesday is for corporations to join as partners in even larger numbers to share the important investments they are making in communities all over the world, each day of the year.
Partners, nonprofits, communities, brands, and individuals are coming together to create a wave of generosity on November 30, 2021, #GivingTuesday. On an engagement level, GivingTuesday offers several tools to help rally teams, customers, and users:
The focus this year of the celebration is on measurement, with more than data 80 platforms collaborating in more than 50+ countries. If you collect giving data, you can help measure the impact of GivingTuesday. The process for sharing results can be accessed via this document. GivingTuesday is looking for aggregate results no later than 10am ET on Wednesday 12/1 to meet the press deadline.
If you have questions or want to learn more, reach out to firstname.lastname@example.org.
#GivingTuesday Activation Tips
- Make the case for #GivingTuesday:
- Share corporate case studies—particularly those of companies in your industry-- and impact data to demonstrate momentum of this global platform
- Position it as a vital part of your corporate societal engagement, aligned with existing, strategic programs. It’s a continuation/expansion/offshoot of your programs, boosted by a global platform.
- If you are not involved, customers and employees will ask why.
- Set your company apart:
- Do more than just tweet.
- Match donations from the public up to a set amount, solicit nominations/votes to award grants to nonprofits, launch a new program, hold a volunteer day, announce a grant to a partner.
- Engage your stakeholders:
- Internal: let employees determine the direction of the celebration; what matters to them?
- External: communicate your company’s purpose and commitment to the community.
- Share Your Story:
- Communicate new corporate community investments and initiatives on the day.
- Create a CEO led communications initiative to showcase the great work you have done over the past year and the importance these efforts have to the leadership in your company.
- Galvanize Your Employees:
- Plan an employee volunteering activity for #GivingTuesday
- Amplify your corporate matching program by doubling or tripling the normal matching amounts for the day
- Engage employees in your corporate giving with a vote on options for community investment priorities in the new year
- Engage Consumers:
- Match the giving from any customers participating with in-store activations such as product donation programs and at-the-till donation schemes.
- Print #GivingTuesday content on your customer receipts and drive traffic to your company initiatives and the movement with website links.
Examples of Activation:
- BD double matched all donations made on #GivingTuesday by full-time U.S. associates to any qualifying organization.
- Blackbaud hosted a celebration at Nasdaq, including Opening Bell ceremony, Facebook Live panel discussions with business leaders, including Daryl Brewster, CEO, CECP. Watch video here.
- Citi matched all gifts made to #NoKidHungry, up to $100,000.
- Newman’s Own Foundation sponsored the CrowdRise annual holiday giving campaign, with $500,000 in funding and matching donations for participating charities.
- NRG formally unveiled a new partnership with Boston Children’s Hospital as part of its Choose to Give program, which allows NRG customers to support local nonprofits through their electricity plan.
- PayPal added 1% to all donations made to the PayPal Giving Fund as part of its Holiday Giving Campaign taking place internationally.
- Pearson participated in #GivingTuesday with $25 Kiva microloans for 30,000+ employees, $100,000 in matching Kiva loans to various education partners, and Dollars for Doers grants to match employee volunteer hours.
- S&P Global provided the first 1,000 employees who joined the S&P Global Kiva Lending Team with USD$25 to make a microloan to an entrepreneur of their choice on the Kiva lending site.
- Wells Fargo launched the company’s Holiday Food Bank program, marking the occasion with a donation of $5M to United Way, a commitment of 5,000 volunteer hours, and the roll out of food donation centers at 5,900 local WellsFargo branches and mobile donations sites.