Super Bowl advertisements are often a zeitgeist of the current sociocultural climate. With companies paying $7 million for a 30 second ad to run last week, it’s not surprising that marketers and advertisers want to be thoughtful about how they spend their budget. And this year, many of them played it safe by focusing on […]

There is a lot of noise in the media nowadays, but one message is coming through clearly and consistently: workers and other key stakeholders want companies to react to the major events that impacts their lives. And no matter how much this might unnerve some CEOs or their boards, there is no going back to […]