At Winnebago Industries we are dedicated to the communities where we live, work, and play, and are always looking for new ways to be a positive influence. However, while many employees and companies like ours want to contribute to their communities, many also struggle with how to measure their impact.
That is why, we launched a new social impact tool to monitor the contributions from our organization and the Winnebago Industries Foundation. This coincided with launching the One Good Thing campaign, based on the idea that we all want to do good in the world, but sometimes it’s hard to know where to begin. Employees support community-led initiatives by volunteering their time and talent or offering charitable donations aiding local community issues.
While inspiring colleagues, family, and friends, volunteers engage in various projects, develop leadership skills, and build team chemistry through immersive service opportunities with specific organizations they want to support.
“My one good thing aligns well to a personal cause. I’ve utilized the dollars match per volunteer hours to support Seasons Counseling Center, which is a local nonprofit organization focused on mental health and wellness,” said Chad Hartzell, vice president of human resources, Barletta Boats, a subsidiary of Winnebago Industries. “Those dollars provide no cost counseling services to those who otherwise would not have the opportunity to find the support they need.”
As part of this campaign, we launched a new employee-facing portal and interactive dashboard to help us track the good we were doing in our communities.
With the support of the Winnebago Industries Foundation, we donated over $1 million, logged 13,000 volunteer hours, and supported over 800 community partners in our FY2024.
The resulting rise in both volunteer hours and donations are helping to foster significant change in our local communities.
With these new social impact measurement tools, we plan to continue to elevate local causes, partner with our employee resource groups, and drive the good we can create in the places we call home.
For more information please visit: https://www.winnebagoind.com/our-impact