CECP Insights Blog
CECP's CEO Daryl Brewster, other CECP staff, members of CECP's Board of Directors, and other industry thought leaders provide timely insight into trends and developments on the role of business in society.
-
How Purpose and Culture are Driving Sustainable, Long-Term Growth and Profitability
February 6, 2019
CEOs from institutional investor firms BlackRock and State Street released their annual guidance to companies on practices they “believe will drive sustainable, long-term growth, and profitability.” These letters were issued amidst widespread cynicism, both socially and economically, while anxious chatter continues about the role of business, capitalism, and strategic time horizons. The 2019 Edelman Trust […]
-
Corporate Purpose is the Tie that Binds: CECP's Annual Trends Report
December 13, 2018
Leading companies are laser-focused on corporate purpose. They explore what their purpose is and how it translates to their people and community and bring that purpose to life through intentional practices and strategies. They use a human-centered lens for all business operations because it helps them see around corners and delivers a competitive edge. All […]
-
Five Reasons to Prioritize Sustainability in Your Brand Playbook
November 14, 2018
Increasingly consumers are becoming more sophisticated in their ability to discern between true commitment to sustainability and action taken just for show. And they’re not afraid to call out that authenticity–or lack of it–on social media, in conversations with friends, or in any other channel. This has made some brands hesitant — afraid of the […]
-
What’s Trending: Giving in Numbers: 2018 Edition is Out!
October 30, 2018
We are pleased to announce that this year’s Giving in Numbers report is now available! In keeping with tradition, this year’s report incorporates many of the classic analyses that have characterized this industry-leading report, including total giving by industry, employee volunteer data, and operations. New this year is an expanded section on international giving and […]
-
Let Numbers Be Numbers
May 2, 2018
How many times have you been tasked with charting a new course, only to be overwhelmed by the number of choices when picking a direction? Already there is a lengthy list of “S in ESG” metrics that relate to people and community initiatives. Each company is on a journey of narrowing its focus on those […]
-
Building Your Scorecard or Raising Your Ranking?
March 23, 2018
Building Your Scorecard or Raising Your Ranking? Whenever I dive into the landscape of reporting standards, guidelines, ratings, rankings, indices…. I get dizzy very quickly. The ecosystem of companies measuring and reporting on how they are a force for good in society is alive and well. The nuts and bolts of how companies accomplish reporting can be […]
-
Next Steps to Improving Measurement
February 27, 2018
I’ve had the pleasure of listening to hundreds of companies talk about their approach to measurement for six going on seven years at CECP. We’ve laughed, we’ve cried, we’ve gotten blurry eyed when the conversation takes the complex turns measurement and evaluation (M&E) can make. CECP has been known for measurement since its founding, with […]
-
CORPORATE LEADERSHIP, SOCIAL PROGRESS
December 18, 2017
As the wild ride of 2017 comes to an end, we reflect on a year that was replete with loss and pain, but also a year when leading corporations have stepped up on major social issues. Through CECP’s collaboration with 200+ companies, hundreds of monthly inquiries and discussions, proprietary surveys, and conversations with leading experts and on-the-ground […]