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The Power of Purpose – Companies doing well by doing good

By Daryl Brewster, CEO, CECP

CECP is proud to have 89 of our affiliated companies highlighted on Fortune’s 2023 World’s Most Admired Companies List, including several in the Top 10! Here is a look inside those that took the highest three spots:

  • Apple (ranked #1)
    • Apple is not only committed to bringing the best user experience to its customers through innovative products and services, it’s also deeply dedicated to demonstrating that business can and should be a force for good. Tim Cook, Apple’s CEO, says, “We believe that business, at its best, serves the public good, empowers people around the world, and binds us together as never before.” Apple’s values around advancing accessibility, education, environment, inclusion and diversity, privacy, racial equity and justice, and supplier responsibility are backed up by authentic and impactful initiatives, such as their Impact Accelerator program, and commitments like making all of their products carbon neutral by 2030 (their corporate operations have been carbon neutral since 2020).
    • Microsoft (ranked #3)
      • Microsoft’s mission is to empower every person and every organization on the planet to achieve more. This ambitious yet succinct statement was not born overnight. Satya Nadella, Microsoft’s Executive Chairman and CEO, spent his first five months at the company’s helm meeting with its executive team and conducting an internal listening tour to determine what the mission of the company should be. The import of collecting a diverse range of opinions to craft Microsoft’s mission statement is directly aligned with the company’s values of respect, integrity, and accountability. Through commitments to supporting inclusive economic growth, protecting fundamental human rights, creating a sustainable future, and earning trust, Microsoft is a leader in corporate social responsibility.
    • JPMorgan Chase (ranked #5)
      • JPMorgan Chase’s core principles – to deliver exceptional client service, act with integrity and responsibility, and support the growth of their employees – are stated in earnest, with bold initiatives in support of each one. The multinational financial services leader is increasing awareness, trust, and access to traditional banking by hiring 150+ Community Managers and opening new branches, hosting seminars in majority-Black, -Hispanic, and -Latino communities, and much more. Its AdvancingCities program aims to bolster the long-term vitality of the world’s cities and the communities within them that have not benefited from economic growth. JPMorgan Chase knows that inclusivity starts at home, and with that, is providing financial coaching to its U.S. employees, introducing new upskilling and reskilling programs, and more to help drive an equitable and inclusive economy.

Apple, Microsoft, JPMorgan Chase, and the rest of the companies featured on this year’s World’s Most Admired Companies List have one very meaningful trait in common – a commitment to purpose. The leaders of these companies understand that, to drive business success, purpose must be embedded throughout their company’s internal and external operations, communications, and long-term strategy.

Companies associated with high purpose outperform on common measures of financial performance, valuation, and value creation; double their market value over four times faster than low-purpose brands; and demonstrate a nearly 20 percentage point advantage in annualized total shareholder returns over low-purpose brands. CEOs are increasingly seeing corporate purpose as a key element in competitive differentiation and strategy development. This is about doing well by doing good.

To all of our affiliated companies that are driving solutions to society’s greatest challenges, CECP thanks you, celebrates you, and is here to support you.

The full list of CECP-affiliated companies featured on Fortune’s 2023 World’s Most Admired Companies List (in alphabetical order):

  • 3M
  • Abbott Laboratories
  • Accenture
  • Adobe
  • American Electric Power Company
  • American Express
  • AmerisourceBergen Corporation
  • Amgen Inc.
  • Apple Inc.
  • Applied Materials, Inc
  • AT&T Inc. 
  • Bank of America Corporation
  • Bank of New York Mellon
  • Barclays
  • Best Buy Co., Inc
  • BlackRock
  • Bristol-Myers Squibb Company
  • Capital One Financial
  • Centene Corporation
  • Charles River Laboratories
  • Chubb Limited
  • Cigna
  • Citigroup, Inc.
  • Colgate-Palmolive Company
  • Comcast NBCUniversal
  • ConocoPhillips
  • CSX Transportation, Inc
  • CVS Health
  • Danaher
  • Deere & Company
  • Dell Technologies
  • Dominion Energy
  • Dow
  • Ecolab Inc.
  • Electronic Arts Inc.
  • Elevance Health
  • Eli Lilly and Company
  • Equinix, Inc.
  • Exelon Corporation
  • FedEx Corporation
  • Fiserv, Inc.
  • HCA Healthcare, Inc.
  • IBM Corporation
  • Intuit Inc.
  • Johnson & Johnson
  • JPMorgan Chase Company
  • Lockheed Martin Corporation
  • Macy’s Inc
  • Mastercard
  • McDonald’s Corporation
  • Medtronic PLC
  • Merck
  • MGM Resorts International
  • Microsoft Corporation
  • Morgan Stanley
  • New York Life Insurance
  • Northrop Grumman Corporation
  • PayPal Holding
  • PepsiCo
  • Pfizer Inc
  • Principal Financial Group
  • Prudential Financials, Inc.
  • Qualcomm Incorporated
  • Quest Diagnostics Incorporated
  • Raytheon Technologies
  • Royal Bank of Canada
  • Sempra Energy
  • ServiceNow
  • Siemens Corporation
  • Southern Company
  • Stanley Black & Decker
  • Starbucks Coffee Company
  • Steelcase Inc.
  • Target
  • Tata Consultancy Services
  • The Coca-Cola Company
  • The Estee Lauder Companies
  • The Goldman Sachs Group
  • The Travelers Companies, Inc.
  • The Walt Disney Company
  • Truist Financial
  • U.S. Bancorp
  • UnitedHealth Group
  • UPS – United Parcel Service, Inc
  • USAA
  • Verizon Communications Inc.
  • Visa Inc.
  • Walmart Inc.
  • Wynn Resorts