CECP Insights Blog

As we begin 2024, our natural inclination is to be optimistic about what’s ahead. Soon after the confetti settles, though, the dread floods in as we remember all the challenges that followed us from 2023. At its heart, it is difficult for businesses to deliver in a world that is so divisive. It is in […]

The Society for Human Resource Management (SHRM) defines Employee Resource Groups (ERGs) as, “employee groups that come together either voluntarily, based on a common interest or background, or at the request of a company. Examples of common ERGs are those formed around race, ethnicity, gender, disability, sexual orientation, parental status, national origin, religion or belief, […]

CECP is proud to have 89 of our affiliated companies highlighted on Fortune’s 2023 World’s Most Admired Companies List, including several in the Top 10! Here is a look inside those that took the highest three spots: Apple (ranked #1) Apple is not only committed to bringing the best user experience to its customers through […]

The pandemic has arguably been the broadest disrupter in recent memory, shifting our thinking about our deep-seated values and priorities. Many of us have reevaluated how we spend our time, and the meaning of work in our lives. As we continue to shape our new normal, we ask ourselves, “Why am I doing this?” Leading […]

Photo originally featured in Sustainable Brands On March 8, 2022, Chief Executives for Corporate Purpose (CECP) convened 17 CEOs and key legal leaders to discuss newly proposed environmental and social governance (ESG) disclosure requirements from the SEC. If adopted, the mandated disclosures would require publicly traded companies to release information to investors about their emissions […]

Over the past year and a half, volunteering has taken on new meaning. Its value has been stretched, renewed, and redefined. From community partners to business objectives, what’s become evident over these last 18 months is a deeper need for collaboration, clear communication, and relevant, achievable goals. Volunteering has value, but it’s defining that value, […]

Few of today’s CEOs earned their jobs because they were socially responsible and spoke out on hot topics. Yet now more than ever, key stakeholders want to know where companies and CEOs stand on critical social issues. Speaking out is a 21st-century requirement for the leaders of major companies. Chief Executives for Corporate Purpose (CECP) […]

Anyone with the idea that CEOs and companies can now stand down with a new Administration has sorely underestimated corporations. They will still fill the role of CEO statespeople Yet, the role of a company will change when a little less rests on their shoulders alone. There is still plenty to do to meet the […]

On September 29th, CECP sent a Pulse Survey to our companies asking if they would be providing support around casting ballots for the general election in November. We are proud to report that 75% of companies have pledged support to employees for voting, such as providing time off. Yet the role of companies does not end there. […]

This blog post was originally published on BBMG’s views page Visa, BBMG and CECP share best practices for brand purpose and storytelling in times of crisis In moments of profound challenge and change, a brand’s response shouldn’t begin with the story they want to tell, says Visa’s Stacey Zolt Hara. It must begin with the […]

As we all struggle through these unprecedented times, the need for strong purpose-focused leadership, and the world’s leading businesses’ critical role, has become increasingly clear. According to the 2020 Edelman Trust Barometer, “78% of respondents expect business to act to protect employees and the local community”, and that’s never been more true than now. And […]

We’re going to want to reach for the pitchforks as we watch baggage-charging, space-squeezing airlines get a chunk of taxpayers’ money as part of the Covid-19 stimulus package, with very few strings attached. Particularly so after a decade of airlines shipping cash out the door in share buy-backs at an extraordinary scale. As a result, […]

I have been reflecting on the changes that have occurred in education over the last decade. In my previous role, as executive director of education and skills within a multinational company, I was in the center of various reforms. I observed there is a disconnect between K-12 and business that is impacting the future of […]

In CECP’s 2019 Giving in Numbers survey, roughly 80% of companies reported having a corporate foundation, and of those companies, the average number of foundations a company operated was 3. It is clear that companies view having their own corporate foundations as a fundamental component to their corporate responsibility strategies. We also know that CECP […]

When presenting to investors, CEOs need to go deeper than just telling a good marketing story. Institutional investors want to hear more from CEOs about how they are positioning their company to succeed in the long-term. CEOs need to demonstrate that the company’s leadership understands how long-term issues impact value creation and has developed a […]