CECP Insights Blog
CECP's CEO Daryl Brewster, other CECP staff, members of CECP's Board of Directors, and other industry thought leaders provide timely insight into trends and developments on the role of business in society.
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Purpose Activation
February 23, 2022
Despite corporate purpose proliferating in importance, few companies are actively planning ways to bring its purpose journeys to life. According to CECP’s Giving in Numbers report, 90% of the C-Suite and 71% of middle management refer to corporate purpose in their communications. And reassuringly, 80% of high performing companies are successful at infusing purpose throughout their […]
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A Look Back at 2021 and the Year Ahead for Education
January 18, 2022
Daryl: With Discovery Education as the worldwide EdTech leader serving around 4.5 million educators and 45 million students worldwide, what lessons did you learn last year? Lori: Since the beginning of the pandemic, over 90% of K-12 students transitioned to remote learning, and many remain in some type of hybrid model. While communities are doing their best […]
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CECP’s 2021 Look Ahead: Focusing Corporate Purpose
December 20, 2021
Photo by Campbell Soup Company 2021 was a tipping point for global challenges—from new COVID-19 variants to racial reckoning to climate change and more. A recent study conducted by the Milken Institute and The Harris Poll finds over half (54%) of the surveyed global citizens said they trust companies more than government to find solutions on […]
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Helping to End Sexual Harassment in the Workplace
November 23, 2021
Photo by Mackenzie Stroh, The Hollywood Reporter Despite increased awareness around the harm of toxic work environments, addressing sexual harassment is still the issue that people say is the most important problem employees currently face in the workplace. In the past decade, it has become increasingly viewed as urgent, according to polling data. Studies show that more CEOs were removed […]
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Major Employers Institute COVID-19 Vaccine Mandates
August 16, 2021
According to an Axios/Ipsos survey released last week, public concern with the COVID-19 pandemic has resurged with the rapid spread of the Delta variant. Among the unvaccinated, approximately half now express an openness to the vaccine. Among this group, half say an employer requirement or a modest incentive would convince them to get the shot. Meanwhile, hundreds […]
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Reimagining Value Through Volunteerism
August 12, 2021
Over the past year and a half, volunteering has taken on new meaning. Its value has been stretched, renewed, and redefined. From community partners to business objectives, what’s become evident over these last 18 months is a deeper need for collaboration, clear communication, and relevant, achievable goals. Volunteering has value, but it’s defining that value, […]
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How Annual Social Value Can Improve ESG Reporting Transparency
August 10, 2021
2020 has changed everything. The globe has faced unprecedented challenges–health, climate, inequality, –and the call to the business sector to play its part grows ever louder. As Richard Edelman, founder of the leading PR firm Edelman has said, “The events of this past year reinforced business’ responsibility to lead on society’s issues…”. With increased SEC […]
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Balancing the short- and long-term, simultaneously
June 14, 2021
The success of a business is measured in myriad ways, sometimes changing hourly, weekly, or annually. In the short- and long-term, a company will find itself facing any number of challenges and it must be prepared to respond or have the foresight to be proactive. Critical to realizing long-term business success is developing strategies with […]
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CECP’s DEI Journey: Leading with Humility
May 25, 2021
As we commemorate the anniversary of the murder of George Floyd which occurred on May 25, 2020, we have seen this killing spark a national reckoning, a burning in our hearts as we call for action, and a beacon of light in the movement for racial justice. CECP reflects on our journey made both inside […]
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India on life support: How can you help?
May 18, 2021
India accounts for nearly half of the Covid-19 cases across the globe and one in four deaths, according to the WHO. Experts say that the actual number of cases and deaths due to the second wave of Covid-19 could be up to five times higher than what official data shows. Hotspot locations running out of hospital […]
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How Adobe and Team4Tech Scaled Virtual Volunteering Experiences and Boosted Engagement
April 8, 2021
“Paralysis” is how one Adobe corporate social responsibility leader described March 2020. Seemingly overnight, all in-person volunteering programs at the multinational software company halted. As the pandemic dragged on, Adobe was forced to completely redefine its employee volunteering initiatives. Traditionally, high-quality skilled volunteering programs required face-to-face experiences. COVID forced Adobe’s social impact and engagement leaders […]
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Investing in Society’s Corporate Purpose
April 5, 2021
Investing in Society is the authoritative source to assess the corporate sector’s progress toward being increasingly purpose and stakeholder driven. CECP’s assessment combines rigorous analysis with research, trends, and cases from the ESG landscape, examined through the lens of CECP’s engagements with more than 200 of the world’s leading companies. Investing in Society organizes its […]
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Top 10 CSR trends in China (2021)
March 30, 2021
Every year since 2013, SynTao, CECP’s Global Exchange Mainland China and Hong Kong country partner has forecast the top 10 corporate social responsibility (CSR) trends in the country, providing a professional guideline for companies to undertake social responsibility and helping companies shape and update CSR strategies and activities. Here are the 2021 Top 10 CSR […]
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Global Corporate Covid-19 Response
March 29, 2021
The major challenge faced in the vast majority of countries around the world continues to be responding to the pandemic. March 2021 meeting of the Global Exchange network provided an individualized perspective on this reporting while also showing what’s changing in corporate sector response to the global pandemic and what looks despairingly similar to the […]
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Brazil in the Pandemic: Learning from Corporate Social Investment and Shared Governance
March 11, 2021
Brazil and the world were deeply challenged by the COVID-19 pandemic. Last year, Brazil had faced an unprecedented sanitary global crisis that widened the social and economic gap, which presented unique opportunities for innovation. The urgency and gravity of the situation motivated all sectors of the economy to act in a systemic and integrated […]