CECP Insights Blog

In an interview on the Leadership Next podcast with Alan Murray of Fortune, Danone CEO Emmanuel Faber reaffirmed the company’s ambitious goal of becoming one of the first multinational companies to certify as a benefit corporation (B Corp) by 2025. Danone already has 17 B Corp-certified entities – Danone North America currently being one of […]

Throughout these turbulent few months, business leaders, and more specifically CEOs, have been looked to by their stakeholders to communicate, support, and strategize in real-time throughout this dynamic corporate ecosystem. Over the past few months as companies and events have moved to online platforms, CECP has hosted a series of virtual CEO Roundtables for executives […]

This blog post was originally published on BBMG’s views page Visa, BBMG and CECP share best practices for brand purpose and storytelling in times of crisis In moments of profound challenge and change, a brand’s response shouldn’t begin with the story they want to tell, says Visa’s Stacey Zolt Hara. It must begin with the […]

In the last few weeks, major nonprofits, brands, and agencies have decided to boycott Facebook advertising in protest of the company’s policies. The underlying concerns are even broader than the hashtag indicates: not just hate speech, but also issues ranging from algorithmic racism to voter suppression. The growing list of participants includes Coca-Cola, Color of […]

Last week, I spoke on a NIRI Webinar, Leveraging the Power of Retail Investors: Your Company’s Invested Ambassadors. During the conversation, my fellow panelists and I delved into the challenges and opportunities faced by Investor Relations Officers (IROs) seeking to engage with this critical stakeholder group and explored the context and reasons why the retail […]

As companies face the wider economic impacts of Covid-19, CECP is tracking the ongoing decision making and planning of leaders during this monumental year that still has an uncertain future. As we move through this pandemic and gradual economic improvement, CECP is also collecting real-time data from companies through a series of Pulse surveys, helping […]

“As CECP and the world strives to do more to listen and act in service of a more equitable society, we will continue to share thought leadership in this area. This blog from CECP’s David Yee captures examples from CEOs, shares insights from CECP’s recent work, and serves as an inspiration for leaders, in the […]

In light of recent racist acts in Minneapolis, New York City, Louisville, and Brunswick, GA, building on a long history of discrimination touching almost every segment of society, Chief Executives for Corporate Purpose (CECP) reiterates its founding belief that the world’s leading companies can and should be a force for good in society. Inspired by […]

Doing business in the Covid-19 pandemic, and positioning for the rebound, has caused investors and chief executives alike to race toward resilience. In ordinary times, resilience is nice to have. In a crisis like a pandemic, resilience is the gold vein everyone is searching for in an underground mine. What does resiliency look like? The […]

The Covid-19 crisis has dealt a blow to businesses and communities from a health and economic standpoint. While it’s true that the virus may not discriminate based on race, communities of color in particular have been affected disproportionately because of ingrained socio-economic inequities in healthcare, housing, jobs, and education that have been laid bare in […]

As we all struggle through these unprecedented times, the need for strong purpose-focused leadership, and the world’s leading businesses’ critical role, has become increasingly clear. According to the 2020 Edelman Trust Barometer, “78% of respondents expect business to act to protect employees and the local community”, and that’s never been more true than now. And […]

Title:  Why a Company’s Health and Wellbeing Program is an Essential Part of Its Long-Term Success May marks the start of Mental Health Awareness Month and as we reflect on the crisis impacting our communities and our economy, we’re faced with the prospect that the isolation, fear, and loss that April showered us with will […]

During a recent CECP CEO Roundtable, current and former CEOs gathered virtually and shared insights from their perspectives on the business landscape. In these informative discussions, one executive noted that leadership, more so than having the right systems in place, is and will be integral as we navigate uncharted territory. Another executive shared an interview […]

During times like these, when we question everything, we can look at the role of companies through a lens of a larger aperture. Newman’s Own gives all their profits to charity. It’s how Paul Newman founded the company and what drives its mission today. “Let’s give it all away” was the clarion call from Paul […]

On April 22, 1970, the inaugural Earth Day started an annual trend of marches, rallies, and various acts of environmental solidarity. From a truly grassroots movement, this day has continued to be a reminder to take care of the land that provides for us, for a better world that everyone can contribute toward. When the […]