CECP Insights Blog

When I was 16 years old, I had a 1989 Honda Accord two-door hatchback and was ready to roll through the streets of my Wisconsin hometown. Where was I headed? To the local domestic violence shelter to offer free babysitting while moms went to a weekly support group. Back then, I just wanted to do […]

The annual CECP Giving in Numbers™ Survey is now live. That means 200+ large global corporations are currently gathering, scrubbing, and finalizing their 2020 data across a number of critical areas – community investment, employee engagement, measurement of their impact, and more – as they prepare for their year-end reporting and to submit to this […]

As the country grapples with a pandemic, a racial equality movement and now, civil unrest, business leaders yearn to get back on the road to stability—and fast. This year, CEOs and investors are expected to intensify their focus on the “S” of ESG activities (environmental, social and governance investing), according to the latest Edelman Trust […]

Chief Executives for Corporate Purpose© (CECP), in collaboration with its Global Exchange (GX) Country Partners, has released the inaugural Global Impact at Scale: 2020 Edition report in 18 countries around the world. The report marks a new dawn for advocates and practitioners of Environmental, Social, and Corporate Governance (ESG). Informed by data collected for the […]

Few of today’s CEOs earned their jobs because they were socially responsible and spoke out on hot topics. Yet now more than ever, key stakeholders want to know where companies and CEOs stand on critical social issues. Speaking out is a 21st-century requirement for the leaders of major companies. Chief Executives for Corporate Purpose (CECP) […]

Anyone with the idea that CEOs and companies can now stand down with a new Administration has sorely underestimated corporations. They will still fill the role of CEO statespeople Yet, the role of a company will change when a little less rests on their shoulders alone. There is still plenty to do to meet the […]

The 2020 edition of Giving in Numbers is here! As always, this year’s report covers trends in corporate social investment and includes a brand-new section on corporate purpose. Given the rapidly changing state of the world during 2020, CECP took steps to ensure that Giving in Numbers data was supported with real-time insights by increasing […]

On September 29th, CECP sent a Pulse Survey to our companies asking if they would be providing support around casting ballots for the general election in November. We are proud to report that 75% of companies have pledged support to employees for voting, such as providing time off. Yet the role of companies does not end there. […]

The Business Roundtable’s Statement on the Purpose of a Corporation in August 2019 elicited many “nice start, what’s next?” reactions. In their article, “3 Ways to Put Your Corporate Purpose into Action,” Professor Bob Eccles and his co-authors recommended companies publish their corporate purpose in a formal Statement of Purpose signed by the board of directors in an […]

Over the past twenty years, and particularly in the midst of challenging times, companies have turned to CECP as a trusted advisory to provide necessary company connection and discussion as well as proprietary data and insights around the role of companies and the strategies they employ. CECP launched Accelerate Communities in 2017 as a response […]

In an interview on the Leadership Next podcast with Alan Murray of Fortune, Danone CEO Emmanuel Faber reaffirmed the company’s ambitious goal of becoming one of the first multinational companies to certify as a benefit corporation (B Corp) by 2025. Danone already has 17 B Corp-certified entities – Danone North America currently being one of […]

Throughout these turbulent few months, business leaders, and more specifically CEOs, have been looked to by their stakeholders to communicate, support, and strategize in real-time throughout this dynamic corporate ecosystem. Over the past few months as companies and events have moved to online platforms, CECP has hosted a series of virtual CEO Roundtables for executives […]

This blog post was originally published on BBMG’s views page Visa, BBMG and CECP share best practices for brand purpose and storytelling in times of crisis In moments of profound challenge and change, a brand’s response shouldn’t begin with the story they want to tell, says Visa’s Stacey Zolt Hara. It must begin with the […]

In the last few weeks, major nonprofits, brands, and agencies have decided to boycott Facebook advertising in protest of the company’s policies. The underlying concerns are even broader than the hashtag indicates: not just hate speech, but also issues ranging from algorithmic racism to voter suppression. The growing list of participants includes Coca-Cola, Color of […]

Last week, I spoke on a NIRI Webinar, Leveraging the Power of Retail Investors: Your Company’s Invested Ambassadors. During the conversation, my fellow panelists and I delved into the challenges and opportunities faced by Investor Relations Officers (IROs) seeking to engage with this critical stakeholder group and explored the context and reasons why the retail […]