CECP Insights Blog

Few of today’s CEOs earned their jobs because they were socially responsible and spoke out on hot topics. Yet now more than ever, key stakeholders want to know where companies and CEOs stand on critical social issues. Speaking out is a 21st-century requirement for the leaders of major companies. Chief Executives for Corporate Purpose (CECP) […]

Anyone with the idea that CEOs and companies can now stand down with a new Administration has sorely underestimated corporations. They will still fill the role of CEO statespeople Yet, the role of a company will change when a little less rests on their shoulders alone. There is still plenty to do to meet the […]

The 2020 edition of Giving in Numbers is here! As always, this year’s report covers trends in corporate social investment and includes a brand-new section on corporate purpose. Given the rapidly changing state of the world during 2020, CECP took steps to ensure that Giving in Numbers data was supported with real-time insights by increasing […]

On September 29th, CECP sent a Pulse Survey to our companies asking if they would be providing support around casting ballots for the general election in November. We are proud to report that 75% of companies have pledged support to employees for voting, such as providing time off. Yet the role of companies does not end there. […]

The Business Roundtable’s Statement on the Purpose of a Corporation in August 2019 elicited many “nice start, what’s next?” reactions. In their article, “3 Ways to Put Your Corporate Purpose into Action,” Professor Bob Eccles and his co-authors recommended companies publish their corporate purpose in a formal Statement of Purpose signed by the board of directors in an […]

Over the past twenty years, and particularly in the midst of challenging times, companies have turned to CECP as a trusted advisory to provide necessary company connection and discussion as well as proprietary data and insights around the role of companies and the strategies they employ. CECP launched Accelerate Communities in 2017 as a response […]

In an interview on the Leadership Next podcast with Alan Murray of Fortune, Danone CEO Emmanuel Faber reaffirmed the company’s ambitious goal of becoming one of the first multinational companies to certify as a benefit corporation (B Corp) by 2025. Danone already has 17 B Corp-certified entities – Danone North America currently being one of […]

Throughout these turbulent few months, business leaders, and more specifically CEOs, have been looked to by their stakeholders to communicate, support, and strategize in real-time throughout this dynamic corporate ecosystem. Over the past few months as companies and events have moved to online platforms, CECP has hosted a series of virtual CEO Roundtables for executives […]

This blog post was originally published on BBMG’s views page Visa, BBMG and CECP share best practices for brand purpose and storytelling in times of crisis In moments of profound challenge and change, a brand’s response shouldn’t begin with the story they want to tell, says Visa’s Stacey Zolt Hara. It must begin with the […]

In the last few weeks, major nonprofits, brands, and agencies have decided to boycott Facebook advertising in protest of the company’s policies. The underlying concerns are even broader than the hashtag indicates: not just hate speech, but also issues ranging from algorithmic racism to voter suppression. The growing list of participants includes Coca-Cola, Color of […]

Last week, I spoke on a NIRI Webinar, Leveraging the Power of Retail Investors: Your Company’s Invested Ambassadors. During the conversation, my fellow panelists and I delved into the challenges and opportunities faced by Investor Relations Officers (IROs) seeking to engage with this critical stakeholder group and explored the context and reasons why the retail […]

As companies face the wider economic impacts of Covid-19, CECP is tracking the ongoing decision making and planning of leaders during this monumental year that still has an uncertain future. As we move through this pandemic and gradual economic improvement, CECP is also collecting real-time data from companies through a series of Pulse surveys, helping […]

“As CECP and the world strives to do more to listen and act in service of a more equitable society, we will continue to share thought leadership in this area. This blog from CECP’s David Yee captures examples from CEOs, shares insights from CECP’s recent work, and serves as an inspiration for leaders, in the […]

In light of recent racist acts in Minneapolis, New York City, Louisville, and Brunswick, GA, building on a long history of discrimination touching almost every segment of society, Chief Executives for Corporate Purpose (CECP) reiterates its founding belief that the world’s leading companies can and should be a force for good in society. Inspired by […]

Doing business in the Covid-19 pandemic, and positioning for the rebound, has caused investors and chief executives alike to race toward resilience. In ordinary times, resilience is nice to have. In a crisis like a pandemic, resilience is the gold vein everyone is searching for in an underground mine. What does resiliency look like? The […]