CECP Insights Blog
CECP's CEO Daryl Brewster, other CECP staff, members of CECP's Board of Directors, and other industry thought leaders provide timely insight into trends and developments on the role of business in society.
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The Right Line-up for Corporate volunteering – Insights from Germany’s DAX30 Companies
February 19, 2019
It has become a concern, of course, for most companies to face their social responsibility on a global as well as on a local level. Whereas this often happens by supporting social initiatives with generous donations, progressive corporations have long before started to engage more actively within their communities. Instead of only giving money to […]
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Twenty years and going strong!
February 13, 2019
As CECP marks its 20th anniversary, corporate social investment is more important than ever. Looking back at the last two decades, measuring and benchmarking social investment overall has become more integrated in corporate strategies and has employed more sophisticated tools and models to evaluate progress. Since its founding, CECP has been steadfast and unparalleled in […]
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This article appeared first in the National Association of Corporate Directors’ blog, BoardTalk. Board members don’t need another tome outlining the uncertain times in which their companies find themselves. What they need is a road map to guide their companies in sustainable value creation, which, in a sense, future proofs their business strategies. Uneasy markets? […]
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How Purpose and Culture are Driving Sustainable, Long-Term Growth and Profitability
February 6, 2019
CEOs from institutional investor firms BlackRock and State Street released their annual guidance to companies on practices they “believe will drive sustainable, long-term growth, and profitability.” These letters were issued amidst widespread cynicism, both socially and economically, while anxious chatter continues about the role of business, capitalism, and strategic time horizons. The 2019 Edelman Trust […]
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Sights & Sounds of the World Economic Forum 2019
January 29, 2019
CECP has browsed hours of video and content found on the World Economic Forum (WEF) homepage to give you the short-and-sweet best of the WEF 2019. See below for our top picks. The Elevator Pitch Overview The prevailing sentiment of the three-day conversation in Davos, Switzerland was subdued, cautious, and apprehensive. The empty seats of […]
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Nine Signs You Need to Refresh Your Social Impact Approach
January 24, 2019
By Carol Cone, CEO, Carol Cone ON PURPOSE Few companies of any size would let marketing or operations coast for a year or two without strategic review. A lack of regular planning is an equally big risk when it comes to social impact initiatives. And, considering brands with a high sense of purpose have experienced a brand […]
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Updated Investing in Society Endeavors to Keep Up with Evolving Corporate Social Engagement Space
January 17, 2019
CECP is thrilled to bring you the 2018 year-end edition of Investing in Society, a digital collection that endeavors to focus on the most crucial insights of how the corporate sector is faring beyond where the Dow closes. Initially launched in July 2018, Investing in Society has been updated to provide a comprehensive look back […]
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CECP Q&A Series: How One Community of Corporate Leaders is Elevating Volunteering for Greater Impact
January 16, 2019
CECP’s nationwide programming brings senior corporate citizenship professionals together to build community and learn from each other and experts from across the social impact space. These in-person and virtual meetings connect corporate leaders to the latest research, case studies, and with like-minded peers to advance their companies’ social impact priorities. Hosted in partnership with Philanthropy […]
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Best CSR Reads of 2018
January 14, 2019
As we dive into 2019, I’m sharing my annual list of CSR reads. These thought-provoking pieces from the past year examine how the field is evolving to create greater societal and business impact. In a review of countless articles shared with me and from across the web, five stood out (in total, they take just […]
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Four Ways RBC Capital Markets is Engaging its Employees in its Corporate Philanthropy
December 18, 2018
At RBC Capital Markets, we’re passionate about being a values-oriented, purpose-driven and principles-led organization. We call this our “Collective Ambition” and the word collective is critical. We want our employees aligned with our purpose: to help our clients thrive and communities prosper and we want to ensure employees are 100% engaged in the philanthropic initiatives […]
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Corporate Purpose is the Tie that Binds: CECP's Annual Trends Report
December 13, 2018
Leading companies are laser-focused on corporate purpose. They explore what their purpose is and how it translates to their people and community and bring that purpose to life through intentional practices and strategies. They use a human-centered lens for all business operations because it helps them see around corners and delivers a competitive edge. All […]
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Investments to Promote a More Inclusive Society
December 4, 2018
It is undeniably a divisive time in the United States with growing inequality, polarization of the political spheres, heightened racial tensions, and acts of extremist violence. We are all longing for greater empathy and tolerance. CECP is proud to mark the Day of Understanding by launching a new White Paper, Diversity & Inclusion in Corporate […]
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Five Reasons to Prioritize Sustainability in Your Brand Playbook
November 14, 2018
Increasingly consumers are becoming more sophisticated in their ability to discern between true commitment to sustainability and action taken just for show. And they’re not afraid to call out that authenticity–or lack of it–on social media, in conversations with friends, or in any other channel. This has made some brands hesitant — afraid of the […]
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Girls With Impact: Equipping 10,000 Girls as Tomorrow’s CEOs
November 13, 2018
Stanley Black and Black & Decker wanted to engage its employees while supporting diversity. Houlihan Lawrence, the brokerage firm owned by Berkshire Hathaway, wanted to demonstrate to its 1300 agents its commitment to the next generation. Eversource Energy sought purpose as it launched its internal women’s network for the first time while hoping to lead […]
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Deep dive on Giving in Numbers: How business is supporting veterans
November 12, 2018
Photo: Stuart Parker, CEO of USAA, talks with a veteran at one of the homeless shelters that USAA supports The U.S. Department of Labor in October celebrated the continued improvement of the unemployment rate for veterans since with a 2.9 percent, down from 3.7 percent in 2017 (the non-veteran unemployment rate in comparison is 3.5 percent). This accomplishment […]